So you're about to head to Sweden for a few days of meetings. All your bags are packed, you're ready to go. You're standing there outside your door. And you realize: you have no idea what Sweden is like.

Sure, you know where you're staying. Maybe you've got a guidebook that says where to visit if you manage to scrape together a few hours of sightseeing. But what's Sweden really like? More practically:

How should you greet your business partners?

If you're invited to someone's house, should you be on time? What sort of gift should you bring? If flowers are OK, what kinds of flowers are appropriate--or inappropriate? Should you bring an odd number of flowers or an even number?

Are there any special considerations for female travelers?
Or female business associates?

What do the electrical outlets look like?

Perhaps most importantly: if you order the smörgåstårta, what on Earth is that going to look like?


Sweden: Business Traveler's Passport is an iPhone app for business travelers. It contains a few hundred pages of information on Sweden, focusing on areas of particular concern to the business traveler. While it does contain a small amount of information on hotels and sightseeing opportunities, these sections are intentionally light. Instead, it has entire sections of information on:

• Sweden Basics: A brief history of Sweden, with some background and historical highlights.
• Country Facts: demographics and other statistical data.
• Doing Business: Greetings & courtesies, meeting protocol, business attire, business entertaining, etc.

• Women: As travelers, are there any special considerations in Sweden? As a businesswoman, are any extra measures needed? How are Swedish women treated in their own country?
• Money: What does the money look like? How much should different service people be tipped, if at all?

• Travel: Visa info, embassy & consulate locations, departure formalities, electrical system, etc.

• Safety: Emergency numbers, notes on street crime, health & medical care

• Points of Interest: Some interesting museums and cultural sites, in case there's time in between meetings.
• City Views: Background on Stockholm, with a handful of hotel descriptions.
• Telephone System: The subtleties of dialing from & to Sweden. There's even a section on how to use the different Swedish pay phones.

• Life Cycle: From birth to marriage to old age, what's life like?
• Gift Giving: The subtleties of giving personal or business gifts.
• Holidays and Festivals: Solid background on the popular holidays and festivals.
• Religion: Background on Sweden's varying religious climates.
• Superstitions and Folklore: Common superstitions, along with Swedish stereotypes.
• Food and Recipes: Descriptions of common brazilian foods, along with recipes for several dishes, including kåldolmar, västerbotten pie, kalops, kottbullar, and lutefisk.

• Terms Dictionary: Over 100 words & phrases translated into Swedish.
• Embassies and Consulates: Embassy locations and contact info for 100+ countries.
  

Being part of the Business Traveler's Passport series means that the app also has easy navigation, editable bookmarks, changeable font sizes, and an array of text & background color choices. If you've got any questions, do drop us a note!